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Hello Flearners, Nikita is back! And if you thought that misogynist advertising is long gone, then you are wrong. We see it every day!! And still, we ignore it, thinking it's normal for a woman to stick to household chores, or normal for a woman to show her sex appeal to sell a product and what not! I mean, despite widespread criticism, marketing is still inherently sexist. All too often brands fall back on the stereotypical idea of women – the young, thin, pretty woman, who is passive and agreeable and whose main ambition in life is to get married and have children. Not kidding friends, the majority of ads that feature women present them in a sexualized way and 85% to 90% of the women shown are slim, pretty, usually white, with clear skin and shiny hair. Today we'll show you some very famous Indian brands, whose commercials are examples of sneaky sexism in advertising. Be it USHA sewing machine, Lotus Cooking Oil, Mr. Clean, Calvin Klein, etc. Don't fall prey to such sexist commercials, watch now and be aware! Jaago audience, Jaago!! Watch today's video entirely to clear such misconceptions.
#kukuFM#ProblematicSexismInCommercials #SexismInAdvertising #Sexist #Misogynist #IndianBrands #IndianCommercials #Getsetfly
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