You know WHAT your consumers buy, but do you know the WHY behind the buy? Consumer psychology is essentially getting into this "WHY" territory – understanding the drivers that motivate the consumer's purchase decisions. How do consumers make purchase decisions differently online versus offline? How can businesses apply consumer psychology principles to effectively influence shoppers along the online consumer journey? Join Dr. Li Xiuping, Associate Professor of Marketing and Deputy Academic Director of EMBA-C Program from the National University of Singapore Business School, as she empowers businesses with consumer psychology tools that will make selling more compassionate, effective and predictable.
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