Why Are Computer Drives Smaller Than Advertised?

How come it seems like your SSD or Hard Drive never has the advertised capacity?
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▼ Time Stamps: ▼
0:00 - Intro
0:38 - The Different Units
1:31 - The Reason
2:21 - Why Doesn't Windows Use GiB & TiB
4:35 - Holdouts
6:52 - Other Possible Causes

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ComputerDrivesSmaller