Best Practices For Mass Page Site Optimization

In episode 350 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=XdahKgXj2ZQ), one participant asked about the best practices for mass page site optimization.

The exact question was:

any suggestions for mass page site optimization training/best practices? I'm interested in building html mass page affiliate sites where each page would have unique on-page elements (content/header tags/schema/images) if possible. For off-page am guessing semantic mastery strategies (such as syndication networks/stacks/seo shield) may help with the overall authority of these sites to increase their staying power and help rank for a good amout of long tail keywords (assuming the on-page is correct)?

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